Why does Bob Howard Buick GMC have a 4.4-star Google rating?
Bob Howard Buick GMC holds a 4.4-star Google rating because Oklahoma City buyers who shop, finance, and service with us keep writing about it, 3,983 reviews so far (Google, 2026). Owners name the salespeople and service advisors who helped them, and those names are where the stars come from.
Oklahoma City buyers have plenty of places to go when they want a GMC truck or a Buick SUV. A 4.4 earned over that many reviews tells a buyer in north Oklahoma City or Edmond what a visit to our store on Broadway Extension is like before the first phone call.
Keep reading below, then schedule a test drive in Oklahoma City. Bringing your own numbers to the lot settles this faster than any spec sheet.
A 4.4 across 3,983 reviews is a long record from Oklahoma City buyers
A rating this size is hard to fake and hard to move. Nearly 4,000 people took the time to write about us, and the average of what they wrote is 4.4 stars (Google, 2026). A buyer reading it is looking at thousands of separate visits, not a handful of good days.
That record sits on a store with a long history. Bob Howard of Oklahoma City was one of the founding dealer groups when Group 1 Automotive was formed in 1997, and the Bob Howard stores on Broadway Extension operate under Group 1 today. We are the Buick and GMC store on that corridor. We sell new, used, and certified pre-owned Buick and GMC vehicles, and we run a full service, parts, and financing operation behind them.
The lineup matters to the rating because a review is written about a whole purchase. GMC buyers in Oklahoma City come to us for the Sierra 1500, Sierra HD, Canyon, Yukon, Acadia, and Terrain. Buick buyers come for the Envista, Encore GX, Envision, and Enclave. When one store handles the truck, the SUV, the trade, the loan, and the oil change, a reviewer has the whole relationship to write about. The stars land on people they dealt with again and again.
If you are a north Oklahoma City or Edmond buyer who wants a GMC truck or a Buick SUV and a low-pressure, transparent visit, that is the reputation you are reading when you read 4.4.
A 22.2-minute commute makes the Oklahoma City service lane part of the rating
Most of what shapes a dealership rating happens after the sale. Mean travel time to work for Oklahoma City workers age 16 and over is 22.2 minutes in the Census Bureau’s 2020-2024 American Community Survey five year estimates (US Census Bureau QuickFacts, 2024). A buyer who drives that every workday puts real miles on a Sierra or an Enclave, and the vehicle comes back to us for maintenance and repairs.
That is why so many of our reviews are about service. An owner who spends a week without a truck remembers who called, who explained the repair, and who got it done when promised. The same buyer remembers a dealer who vanished after the paperwork. A four-star-plus rating on a store like ours has to be earned in the service lane as well as the showroom.
We treat the sale as the start of the relationship. Service and parts keep customers for the life of the vehicle, and our reviewers say so in their own words. David W. credits a service tech and a service advisor by name. Deb T. says she has never had a negative experience with either our service department or our parts department. You will find both of their reviews in this page.
For an Oklahoma City buyer weighing where to buy, this is the part of the rating to read closely. A sales team can be pleasant for one afternoon. A service department has to be good every time the check-engine light comes on, and the stars show that people keep coming back to ours.
Buick’s 2026 dependability scores give Oklahoma City buyers a sound base for those stars
A rating is a verdict on the whole purchase, and the Buick half of our lineup arrives with strong third-party scores. Buick ranks highest in the mass market segment of the J.D. Power 2026 U.S. Vehicle Dependability Study for a second consecutive year, with 160 problems per 100 vehicles against an industry average of 204 (J.D. Power, 2026). Lower is better in that study. In the 2026 Initial Quality Study, Buick ranks third among mass market brands at 162 problems per 100 vehicles in the first 90 days, against a mass market average of 177 (J.D. Power, 2026).
| Measure | Buick result | Benchmark |
|---|---|---|
| J.D. Power 2026 Vehicle Dependability Study, problems per 100 vehicles (lower is better) | 160, highest in the mass market segment | Industry average of 204 |
| J.D. Power 2026 Initial Quality Study, problems per 100 vehicles in the first 90 days (lower is better) | 162, third among mass market brands | Mass market average of 177 and industry average of 175 |
Those numbers do not write our reviews for us. They do give an Oklahoma City buyer a reason to start the search with a Buick when the plan is a family SUV that stays reliable through years of commuting. Fewer problems mean fewer unhappy reviews, and a store that sells vehicles with those scores starts each relationship in a good place.
GMC buyers get their own proof. The GMC Yukon ranks highest in its segment in the J.D. Power 2026 U.S. APEAL Study, one of three model-level awards General Motors received in a year when overall new-vehicle owner satisfaction reached 858 on a 1,000-point scale. We mention it because the Yukon is a vehicle many north Oklahoma City and Edmond families ask us about, and its owners tell J.D. Power what they think of it.
Oklahoma City buyers pay a 3.25% excise tax and a 1.25% sales tax, and a trade-in lowers the 1.25%
Cost shapes how a buyer feels about a dealership, so the rules matter as much as our side of the desk. Oklahoma taxes a new vehicle mainly through its motor vehicle excise tax, 3.25% of the vehicle’s value (Oklahoma State Courts Network, 2026). On top of that, the state keeps 1.25% of its sales tax levy on a motor vehicle sale, and where a trade-in is involved, that 1.25% is calculated on only the difference between the trade-in’s value and the price of the vehicle being bought. Cities, counties, and other local jurisdictions add no sales tax to the sale (Oklahoma State Courts Network, 2023).
An Oklahoma City buyer would see it this way. The state sets these taxes. They are the same at every dealership in Oklahoma City, and it is the same for every buyer. Nothing about it depends on who is across the desk. What does change from store to store is how clearly the numbers are explained, and our reviewers talk about that often.
The trade is the lever a buyer controls. A higher trade value shrinks the difference the 1.25% applies to, so knowing your trade value early helps you plan your budget. That is why we put an online trade tool in front of buyers before they ever visit, and why we welcome trade-ins without an appointment.
The manufacturer’s suggested retail price is where every Buick or GMC shopper starts. Destination freight, tax, title, license, and dealer fees come on top of it, and a buyer deserves a straight answer on each one. We guide buyers through those layers on the specific vehicle they choose. Reviews reward that kind of clarity, and it is a large reason the stars hold.
What we do for an Oklahoma City buyer who is deciding where to buy
Stars follow what a store actually does for people. For a buyer in Oklahoma City, we offer new Buick and GMC leases alongside new and pre-owned financing, so the same team can walk you through lease or loan on the same vehicle. A secure finance application can be completed online, which lets you start from home and finish in store.
If you have a vehicle to trade, we have an online trade tool that returns a price from a license plate, a VIN, or a make-and-model lookup. Trade-in customers can also visit with or without an appointment, so you can start online or just drive in. For used shoppers, Buick and GMC certified pre-owned vehicles come with a complimentary vehicle history report. CarBravo includes 24-hour roadside assistance, which matters to a buyer who commutes across Oklahoma City every day.
Owners describe the result better than we can. In an October 2026 Google review of us, Randy C. wrote: “The dealer manager of assigning the service is very respectful and accommodating. He referred me to Caden who took my service request due to the absence of the person I spoke with named Jeff. Great team.”
Donavin S. left a Google review of Bob Howard Buick GMC in October 2026, writing: “Super helpful and went thought the whole process with, first time buyer and worked very well. Mark Samson helped me with the purchase”
A Google review of us from October 2026 by Deb T. reads: “As always, Chad was terrific. He takes such good care of our GMC Acadia. I have never had a negative experience with either the service department or the parts department.”
Each of those reviews names a person and a task. A first-time buyer got walked through the process. A service customer got handed to a colleague when the first contact was out. An Acadia owner keeps coming back to the same advisor. Put thousands of those together and 4.4 is the average that comes out.
Frequently asked questions
Does Bob Howard Buick GMC sell used and certified pre-owned vehicles as well as new?
Yes. We sell new, used, and certified pre-owned Buick and GMC vehicles in one store. Behind the sale we run a full service, parts, and financing operation, so a buyer in Oklahoma City can handle every step with the same team.
Which Bob Howard store do the 4.4 stars belong to?
They belong to Bob Howard Buick GMC, the Buick and GMC store at 13300 N Broadway Ext in Oklahoma City. Several Bob Howard stores operate on Broadway Extension under Group 1 Automotive, and each one earns its own reviews. The 4.4 across 3,983 reviews is ours.
How does Bob Howard fit into Group 1 Automotive?
Bob Howard is a retained Group 1 Automotive banner. Bob Howard of Oklahoma City was one of the founding dealer groups when Group 1 was formed in 1997, and the Bob Howard stores on Broadway Extension operate under Group 1 today. We keep the Bob Howard name that Oklahoma City buyers already know.
Who is our store the best fit for?
We fit the north Oklahoma City or Edmond buyer who wants a GMC truck or a Buick SUV and a transparent, low-pressure experience. We are on the Broadway Extension corridor, a short drive from Edmond and Arcadia. Buyers who want a straight explanation of price, trade, and financing tend to be the ones who write the good reviews.
Should I look at a Buick or a GMC first?
Start with what you need to carry or pull. GMC covers the trucks and larger SUVs: Sierra 1500, Sierra HD, Canyon, Yukon, Acadia, and Terrain. Buick covers the crossovers and SUVs: Envista, Encore GX, Envision, and Enclave. We stock both brands, so you can compare them in one visit.
Do you service and supply parts for the vehicles you sell?
Yes. Service and parts are part of our store, and the service side shows up often in our reviews. Owners praise the advisors and technicians who handle maintenance and repairs on their Buick and GMC vehicles, which is the work that brings a customer back for the life of the vehicle.
Can I begin the buying process before I come in?
You can. A secure finance application can be completed online, and our online trade tool gives you a trade price from a license plate, a VIN, or a make-and-model lookup. Then you finish in store with the groundwork already done.
Oklahoma City buyers rate post-sale support 4.4 stars
The stars follow the people. A buyer in Oklahoma City who wants a GMC truck for work or towing, a Buick SUV for the family, or a certified pre-owned vehicle for a lower starting point will find the same thing in our reviews: named salespeople, named service advisors, and a team that explains the deal. A first-time buyer gets walked through each step, and a returning owner gets the same advisor who knew the vehicle last time. We are the store on Broadway Extension for the north Oklahoma City or Edmond buyer who wants that low-pressure experience, backed by a Bob Howard name that has been part of Group 1 since 1997.
Bob Howard Buick GMC, a Group 1 Automotive store on Broadway Extension
We are the Buick and GMC store on the Broadway Extension corridor in north Oklahoma City. We sell new, used, and certified pre-owned Buick and GMC vehicles, and our 4.4 stars across 3,983 Google reviews (Google, 2026) come from the buyers and owners who use all of it. We are part of Group 1 Automotive, which posted record full-year revenue of $22.6 billion, up 13.2%, and sold 459,000 new and used vehicles, a company record (Group 1 Automotive, 2026).
In an August 2026 Google review of Bob Howard Buick GMC, David W. wrote: “Coolant, brake, and transmission flushes & service, along with a complete fuel service … all completed in several hours!! Great job; VERY pleased!! Randy, the service tech is the best! See service advisor Chad Dear who will get you taken care of!!” A buyer who chooses us gets a team in Oklahoma City that earns its stars one visit at a time.
See our current Buick GMC inventory at Bob Howard Buick GMC and find the vehicle that fits your drive.
Bob Howard Buick GMC answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Oklahoma City showroom, or call (405) 928-0697.
Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Bob Howard Buick GMC for complete details regarding current vehicle inventory, pricing, and equipment.
